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Why You Are Craving Chocolate :) Top 4 Reasons

What Does It Mean When You Crave Chocolate

Ever wonder what it means when you crave chocolate?

Chocolate cravings typically have 4 different causes, which we’ll cover in this article:

  1. Distraction From Boredom Or Stress
  2. Caffeine / Mood Booster
  3. Genuine Hunger
  4. Magnesium Deficiency

Now if you’re craving chocolate really friggin’ bad like a kid right before Halloween …

Then this simply means you probably have several of these causes presenting at the same time.   For example:

  • You’re hungry and bored
  • You lack magnesium and want caffeine
  • You’re hungry, lack magnesium, want caffeine and are bored!

We’ll talk about these causes reasons down below so that you can better figure what your chocolate craving means.

We’ll also cover FAQ’s:

  • Why is chocolate so addictive?
  • What are you lacking if you crave chocolate? (hint: magnesium!)
  • Why am I craving chocolate all of a sudden?
  • What helps with chocolate cravings? 

Here’s a bonus video too 🙂

Cause #1 – Distraction From Boredom Or Stress

Chocolate can help provide excitement if you’re bored, or it can be soothing if you’re stressed. 

How does chocolate provide both relief from boredom and stress? 


You can easily have food cravings for chocolate because of sugar.

See, chocolate is made up of cocoa powder, along with sugar. 

And cocoa definitely needs sugar because have you ever tried unsweetened cocoa?

It’s horrible! Unsweetened chocolate tastes dreadful!

To make chocolate not taste like death and feel good on your tongue, companies like Hershey’s add lots of sugar. 

This sugar then causes food cravings.

For example, the plain Herhey’s chocolate bar has 17 grams of sugar while flavors like “Milk Chocolate” have 24 grams per bar. 

Cause #2 – Caffeine / Mood Booster

If you think that chocolate makes you feel better, well, you’re right. 

A clinical study in 2013 found that chocolate releases serotonin, a chemical that helps create the feeling of pleasure.

Ever wonder why on Valentine’s day you give your sweetie a chocolate? It’s a chemical way of making them love you!

Just kidding, you can’t make someone love you through chocolate, but hey a little serotonin could help boost your mood and alleviate depressive symptoms in a minor way.

(Of course, that little ‘mood boost’ could also be because of all the blood sugar too!)

In addition to sugar and serotonin, chocolate has trace amounts of caffeine. 

For example, a bar of chocolate has about 10 mg of caffeine, and the darker the chocolate, the more caffeine.

To put things in perspective though, a cup of coffee has about 100-200 mg of caffeine. So this amount of caffeine in chocolate is pretty minuscule in comparison. 

However, when you put the chemical cocktail of sugar, serotonin and caffeine together in your brain …

You can start to understand why chocolate is seemingly addictive!

chocolate bar close up with sugar crystals

Why Is Chocolate So Addictive?

Sugar, serotonin, caffeine – oh my!

And don’t forget about fat too!

The most addictive foods that make you crave have some fat in them too:

  • Ice cream 
  • Candy 
  • Fast food

Chocolate is a crazy, delicious combination of all your usual culprits behind an addictive food …

Plus, some genuine unique health benefits like releasing serotonin. 

Add everything up and that’s why chocolate can seem so addictive and can seemingly cause cravings.

Cause #3 – Genuine Hunger

When you’re hungry, it’s normal to crave fat and sugar.

Chocolate has both.

Unfortunately, just eating chocolate will never be enough to truly nourish you!

In fact, one could eat 5 solid pounds of chocolate or 51 Hershey bars and still be genuinely hungry!

(Each Hershey’s bar weighs 1.5 ounces, and there’s 16 oz in a pound, so that’s 51 Hershey bars!)

How could one possibly be hungry after 51 Hershey bars?

Easy. Your belly would be stuffed. But your brain would know better.

In order to feel truly satisfied, your body and brain need a variety of vitamins, proteins, fibers, and minerals.

If you just eat chocolate, you’ll miss out on these other elements.

You’ll still have cravings for more food even though your belly is stuffed.

Cause #4 -What Are You Lacking If You Crave Chocolate? Magnesium!

dark chocolate magnesium

This 2011 study shows that chocolate has lots of magnesium.

It’s possible that your cravings for chocolate mean you are lacking magnesium.

If you have low magnesium levels you can also try these foods which contain high levels of magnesium:

  • Leafy greens
  • Beans
  • Whole grains
  • Nuts
  • Seeds 
  • Dairy products 

If you no longer crave chocolate after eating these foods, then you had a magnesium deficiency all along!

Does magnesium explain why I am craving chocolate all of a sudden?


Nutritional deficiencies provoke a gradual hunger, not a sudden hunger.

If you are craving chocolate all of a sudden, the craving meaning is most likely because of emotional eating.

While food craving meanings can be various …

Like having a normal food craving when you’re hungry that simply means you need to eat some food …

Versus food cravings that make you feel out of control …

Sudden hunger is one of the main signs of emotional eating. It’s not ambiguous. This type of craving that appears suddenly is clear cut.

Here are some other typical signs of emotional eating:

Emotional Hunger Versus Physical Hunger

Now, emotional eating sounds bad.

But before you assume eating chocolate for emotional reasons is always bad, or that your chocolate craving means you’re an ’emotional eater’ …

Please realize that we are all emotional eaters to some degree!

Food is tied with our brain and emotions, so by default, you’re an emotional eater! And same with me!

But …

What Helps With Chocolate Cravings?

hershey's chocolate bar with little squares

Here are 4 general ideas on reducing chocolate cravings:

  • Eat 3-5x per day
  • Eat a balanced diet that includes protein, carbs and fat at each of your meals
  • Try adding easy fats like olive oil and nuts
  • Satisfy your sweet tooth with fruit or honey

Don’t Cut Chocolate Out Of Your Diet

For starters, if you try to totally cut out chocolate from your life …

You’ll probably just eat more of it!

Chocolate is a part of western life. 

If you try to avoid it you’ll just end up seeing it everywhere you go!

  • We eat chocolate for birthday parties and social outings
  • Chocolate is readily available pretty much anywhere
  • Holidays like Valentine’s Day and Halloween are associated with chocolate

Plus, chocolate can also have health benefits too!

Don’t throw the baby out with the bathwater by totally eliminating chocolate from your diet!

You’ll miss out on the benefits and your attempts to cut chocolate out of your life will backfire anyways.

Health Benefits Of Cocoa

Chocolate ain’t all bad!

There are health benefits to chocolate too. 

Just because candy isn’t good for you, doesn’t mean chocolate is bad for you too.

Cacao is different from chocolate. All the sugar Hershey adds to cacao makes candy ‘unhealthy’ and contributes to food cravings.

If you still are going to eat chocolate as a regular part of your life and are worried about sugar, then at least just go for darker chocolate.

Think dark chocolate. The darker the chocolate the more cacao. The less sugar.

(if you feel guilty about eating chocolate, try switching to dark chocolate as a little experiment and see what happens)

Plus, there are possible natural health benefits to cacao such as: 

  • Improve mood
  • Reduce stress
  • Enhance immune system

Conclusion: What Does It Mean If You Crave Chocolate?

The key is being honest with yourself: is your relationship with chocolate making you feel guilty afterwards?

If you are eating chocolate and feeling fine afterwards, it’s fine. 

You might have a magnesium deficiency, or just be genuinely hungry. Maybe you need a bit more sleep or some coffee.

These problems are easily solved, whew.

Are you struggling with bingeing, compulsive or emotional eating?

If so, take this quick 1 minute quiz to learn if you have Binge Eating Disorder.

I know facing the truth about eating and getting a "diagnosis" is challenging. 

But education is the first step towards a solution, and it’s only a one minute quiz

About the Author

Hi, I'm Jared and my mission is to help see their relationship to food differently. I'm a Certified Intuitive Eating Counselor and Certified Dietary Supplement Specialist.

For more info about my story read here.


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